WE HELP BRANDS

Sell More Product

To More People

More Often

For More Money

Jekyll + Hyde is a fiercely independent full-service agency dedicated to CPG challenger brands. 

 

With over 25 years of continuous business and work for hundreds of brands, we know how to get you results fast and how to guard you from false steps and failures.

J+H:

WHERE 

SCIENCE

AND ADVERTISING MEET

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Typical Agencies

They focus on the information they can see above the water.

  • Demographic Data

  • Psychographic Data

  • Focus Groups

  • Brand Testing

  • Trend Analysis

vs.

Jekyll + Hyde

We look at the same information,

but then dives deeper.

Because below the surface is where the more relevant information is hidden, since nearly all consumer buying decisions are made at an unconscious level.

  • Heuristics

  • World View Models

  • Cognitive Biases

  • Metaphoric Thinking

  • Transderivational Mental Search

  • Unconscious Motivation

  • Buying Triggers

  • Neuro Linguistics Programming

  • Hypnotic Language and Cadence

  • Tribalism

The J+H Difference

Our Four Unique Qualities

1

Challenger Mindset

A challenger mindset means being nimble, strategic, tactical, and seeking exponential growth by looking for opportunities that category leaders ignore.

It is thinking about business in a different way and finding new, effective solutions to old problems.

We operate with a challenger mindset and look for partners and collaborators that do the same.

2

Media Budget Multiplier

With strong media business relationships and extensive direct-to-consumer experience, Jekyll + Hyde can turn even modest media budgets into targeted, highly effective ad campaigns.

These campaigns typically provide 3 to 5 times more media value.

Neuroscience-Driven Creative

Our unique approach blends creative thinking with consumer data and neuroscientific practices including neuro-linguistic programming, hypnotherapy, and Human-Givens theory.

As a result, we produce advertising that effectively triggers the audience to go out and buy your products.

If your goal is measurable growth, our messaging is key to moving the needle for your business.

3

Specializing in CPG Space w/Depth of

Knowledge and Connections in the Industry

If you need business solutions beyond advertising, we can connect you with the right people.

 

Our indispensable partnerships with retail brokers, retail buyers, celebrities, FDA and FTC lawyers and more can be activated to provide information and answers.

4

 

OUR

SERVICES

CREATIVE & PRODUCTION

GO-TO-MARKET

STRATEGY

MEDIA PLANNING & BUYING

CONSULTING

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WHO

WE ARE

ADVERTISING HAS ONE PURPOSE: SELLING PRODUCTS.

We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products.

We are the leading agency for emerging and challenger brands and products.  We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug.  While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth.

  • We provide cost-effective go-to-market strategies.

  • 100+ CPG companies have partnered with us because of our experience and expertise.

  • We produce efficient campaigns and effective messaging that move products off shelves.

  • We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms.

  • We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. 

  • We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. 

  • Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.

 

OUR

WORK

Our clients partner with us because of our comprehensive approach to campaign development, which pairs our award-winning production capabilities (including digital, television, radio, print and packaging) with our industry-leading media rates.

 
 

Case Studies

We work to find the right balance advertising and science.  Creative without science is just art.

We also balance between building brands and delivering messages that activate consumers to buy products. This is paired with our smart, tactical approach to media buying, which has helped us build efficient, effective campaigns for our clients.
 
The results speak for themselves.

 

 

OUR

TEAM

Our team is made up of strategists, digital and traditional media planners and buyers, creatives, production people (TV, web/digital, print and packaging) and a host of other people who love what they do for our clients.

 

GET IN

TOUCH

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We can't wait to hear from you

22260 Haggerty Rd.  Suite 230

Northville, MI  48167