We Turn CPG Challengers
Into $100M+ Brands

200+
Successful
CPG Products
$5B+
in Product
Sales
12
Exits in the
Billions
94%
Product
Success Rate

When it comes to building successful CPG brands, we literally wrote the book.
With foreword by Dr. Benjamin Hardy

What Do Clients Say About Jekyll+Hyde Labs?

"

As a client since 2012, I've been consistently impressed by their flexibility and innovative thinking. They have helped us navigate several marketing challenges with creative solutions and always maintained open and effective communication.

Ann S.

RectiCare

"

We have a long relationship and have always appreciated the unique approach the J+H team takes with our products. It's a combination of tried and true methods with out of the box, creative problem solving to help us grow year after year.

Betsy H.

DerMend

"

Jekyll + Hyde has been an invaluable partner in Botticelli's growth. Their impactful TV strategies and dedicated support in creating our last two commercials have brought our vision to life on screen. We're grateful for their creativity, care, and unwavering commitment to our brand's success.

Laura C.

Botticelli

Trusted by Visionary Leaders Like You

We partner with innovative challenger brands, like yours, and turn them into brands people can't live without.

WaxRx Logo
Orgain Logo
Bob Evans Logo
BCozzy Logo
RectiCare Logo
Cremo Logo
Smart Mouth Logo
Botticelli Logo
Boost Oxygen Logo
Closys Logo
FungiCure Logo
Good Feet Logo
Hylands Logo
Real Ketones Logo
Marc Anthony Logo
DerMend Logo
Salon Grafix Logo
Nauzene Logo

We're an Ad Agency Built for Entrepreneurs,
By an Entrepreneur.

Born from the mind of serial entrepreneur Dr. Mark Young — a challenger right from the start — Jekyll + Hyde Labs has a 30-year track record of turning challenger brands into category leaders.

Challengers Welcome

Challengers Manifesto