Sell More Product

To More People

More Often

For More Money

Jekyll + Hyde is a fiercely independent full-service agency dedicated to CPG challenger brands. 


With over 25 years of continuous business and work for hundreds of brands, we know how to get you results fast and how to guard you from false steps and failures.






Typical Agencies

They focus on the information they can see above the water.

  • Demographic Data

  • Psychographic Data

  • Focus Groups

  • Brand Testing

  • Trend Analysis


Jekyll + Hyde

We look at the same information,

but then dives deeper.

Because below the surface is where the more relevant information is hidden, since nearly all consumer buying decisions are made at an unconscious level.

  • Heuristics

  • World View Models

  • Cognitive Biases

  • Metaphoric Thinking

  • Transderivational Mental Search

  • Unconscious Motivation

  • Buying Triggers

  • Neuro Linguistics Programming

  • Hypnotic Language and Cadence

  • Tribalism

The J+H Difference

Our Four Unique Qualities


Challenger Mindset

A challenger mindset means being nimble, strategic, tactical, and seeking exponential growth by looking for opportunities that category leaders ignore.

It is thinking about business in a different way and finding new, effective solutions to old problems.

We operate with a challenger mindset and look for partners and collaborators that do the same.


Media Budget Multiplier

With strong media business relationships and extensive direct-to-consumer experience, Jekyll + Hyde can turn even modest media budgets into targeted, highly effective ad campaigns.

These campaigns typically provide 3 to 5 times more media value.

Neuroscience-Driven Creative

Our unique approach blends creative thinking with consumer data and neuroscientific practices including neuro-linguistic programming, hypnotherapy, and Human-Givens theory.

As a result, we produce advertising that effectively triggers the audience to go out and buy your products.

If your goal is measurable growth, our messaging is key to moving the needle for your business.


Specializing in CPG Space w/Depth of

Knowledge and Connections in the Industry

If you need business solutions beyond advertising, we can connect you with the right people.


Our indispensable partnerships with retail brokers, retail buyers, celebrities, FDA and FTC lawyers and more can be activated to provide information and answers.














We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products.

We are the leading agency for emerging and challenger brands and products.  We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug.  While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth.

  • We provide cost-effective go-to-market strategies.

  • 100+ CPG companies have partnered with us because of our experience and expertise.

  • We produce efficient campaigns and effective messaging that move products off shelves.

  • We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms.

  • We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. 

  • We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. 

  • Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.




Our clients partner with us because of our comprehensive approach to campaign development, which pairs our award-winning production capabilities (including digital, television, radio, print and packaging) with our industry-leading media rates.


Case Studies

We work to find the right balance advertising and science.  Creative without science is just art.

We also balance between building brands and delivering messages that activate consumers to buy products. This is paired with our smart, tactical approach to media buying, which has helped us build efficient, effective campaigns for our clients.
The results speak for themselves.





Our team is made up of strategists, digital and traditional media planners and buyers, creatives, production people (TV, web/digital, print and packaging) and a host of other people who love what they do for our clients.


Dr. Mark Young

Dr. Mark Young is the founder and CEO of Jekyll+Hyde Labs, the nation’s most successful advertising agency for challenger and emerging brand consumer products. His first job in advertising was at the age of 12, and his passion for it has grown ever since. He has an insatiable thirst for knowledge and studies trends in technology, human behavior, geopolitics, economics, and future studies. Mark co-hosts multiple podcasts and is currently working towards his professional race car driver’s license.


Justin Girouard
Director of Accounts

 After completing his bachelor’s degree in Music Industry from Valparaiso University, Justin explored the independent music landscape for a few years until returning home to Michigan where he discovered a calling in higher education. After receiving his MBA from Argosy University, he was ready for a new challenge that he found at Jekyll and Hyde. Justin has an aptitude for strategic planning and client service, as well as an endless curiosity that drives him to always find a better way.


Michelle Pike

Michelle Pike works with all departments to remove roadblocks, increase efficiency and ensure a focus on profitable outcomes for clients. She served in the Air Force and worked for construction trade firms until landing at the agency as Employee #001. She has served in a variety of roles including copywriter, director, producer, and media director. Other work experiences include non-agency marketing roles and a stint in higher education. Pike possesses an MBA from Northwood University.




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22260 Haggerty Rd.  Suite 230

Northville, MI  48167