CASE STUDY

NAUZENE

A Legacy Brand with Flat Sales

One of the first assignments for Jekyll + Hyde was Nauzene, an anti-nausea product that was in decline in spite of a national television campaign with their previous advertising agency.

Nauzene faced strong competition from long-established and dominant category leaders, and they needed help.

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YEAR ONE

In year one, the Jekyll & Hyde focused the modest advertising dollars around holidays known for overindulgence. Since there wasn’t a budget for a new TV commercial, Jekyll & Hyde turned to satellite radio to efficiently reach a national audience.

Using taught creative produced and distributed on a shoestring budget, Nauzene quickly became the fast solution to holiday overindulgence, with sales increasing by 30% in the first year.

Radio SpotNAUZENE
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YEAR TWO

In year two, the agency upped the ante with new creative deployed with the same media strategy. Sales increased another 30%, and the primary competitor (industry giant Pepto Bismol) changed their messaging to counter ours.

Cinco de MayoNAUZENE
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RESULTS

Year 1 with J+H

Sales Up

30%

Year 2 with J+H

Sales Up Another

30%