FungiCure, one of Alva-Amco’s many brands, was in a stagnant category and needed a big boost on a tight budget. They got what they needed and then some.
A CHALLENGER IN A DOWN CATEGORY
FungiCure was the #3 brand in a category that was down 2%, and sales were stagnant. They needed a big change to stay competitive, made difficult by their relatively small budget.
Jekyll + Hyde implemented a multi-faceted media strategy, beginning with limited radio advertising to build momentum. While radio was running, J+H created a new TV spot about the product’s benefits. Finally, we rolled out print components and a paid search strategy to capitalize on the renewed interest.